Meet Our Principals
R.D. Hoag & Associates, LLC is a full-service Certified Public Accounting firm licensed in PA. All our CPA's hold valid PA State CPA Certificates.
Robert D. Hoag, II, CPA, CGMA, MST
Mr. Hoag is the managing officer of the Firm. Mr. Hoag has an Associate of Arts degree in business administration and a Bachelor of Science degree (Cum Laude) in accounting from Robert Morris University along with a Master of Science degree in Taxation from the William Howard Taft University. He obtained his certified public accounting certificate in 1974 and is licensed to practice in Pennsylvania. He is a member of the American Institute of Certified Public Accountants (AICPA) and the Tax Section of the AICPA, the Pennsylvania Institute of Certified Public Accountants (PICPA) since 1974, and is currently a member of the National Association of Certified Valuation Analysts (NAVCA).
Prior to forming the Firm, Mr. Hoag had three years of experience with a small local CPA firm performing a full range of tax, financial reporting and accounting/bookkeeping services to small businesses. In addition, Mr. Hoag had seven years of experience with a large local CPA firm including positions as senior tax and accounting manager, tax principal, shareholder and board member. Mr. Hoag founded the Firm in 1978.
In addition to being the managing principal in the Firm, Mr. Hoag is the director of valuation and litigation support services and director of taxation including significant complex estate, gift and income tax planning and compliance services for clients throughout the United States. He has extensive experience in inventory analysis and LIFO applications, U.S. taxation of foreign related business activities, fiduciary taxation, non-profit tax entity planning and compliance as well as corporate and business combinations and separations. He has also performed and assisted in valuation services for clients for over twenty years.
Mr. Hoag’s experience in general public accounting has spanned over forty years with concentration in the areas of accounting, taxation, finance and general business. He has lectured to various groups in the areas of taxation, estate planning and business valuation. He has also written articles for Taxation for Accountants and Taxation for Lawyers. Industries in which Mr. Hoag has significant experience include real estate development/ ownership/operation, construction (both general and specialty), diversified retail/wholesale and distribution, natural gas, other natural resources such as coal, oil and timber, builder supply, diversified manufacturing, and many other service and commercial activities.
David A. Keefe, CPA, CGMA
Mr. Keefe has a Bachelor of Science degree in business administration from Robert Morris University in 1980. He obtained his certified public accounting certificate in 1992 and is licensed to practice in Pennsylvania. He is a member of the American Institute of Certified Public Accountants (AICPA) and Pennsylvania Institute of Certified Public Accountants (PICPA).
Mr. Keefe has over thirty-five years of experience in public accounting including seven years of experience with a large local CPA firm as a senior tax and accounting manager. He was responsible for tax compliance and accounting for several small and medium sized business and individual clients with primary emphasis in professional service organizations.
Mr. Keefe joined the firm in 1986 and quickly became a senior tax and accounting manager and principal in the Firm. He is responsible for tax and accounting matters (as well as audit services) for many individual and business clients including financial reporting, tax compliance and tax and accounting consulting services to the Firm’s higher-level clients. He is experienced in several specialized areas including medical and professional service organizations, professional sports athletes, non-profit organizations, and diversified retail, wholesale and real estate industries.
John C. Fogle, CPA
Mr. Fogle is the managing director of audit, assurance and reporting services for the Firm. Mr. Fogle has a Bachelor’s degree from West Virginia University and obtained his certified public accounting certificate in 1981. He is a member of the American Institute of CPA’s, Pennsylvania Institute of CPA’s along with being licensed in over 18 states throughout the United States.
Prior to joining the Firm, Mr. Fogle was a partner/shareholder/member in a large local CPA firm and later founded and managed his own firms known as Fogle, Brunner, & Blackstone and more recently, Fogle & Associates, LLC. Mr. Fogle’s forty years of experience includes extensive audit and assurance services to a very wide variety of clients along with diverse tax planning/ compliance and general business consulting for clients at every level.
As mentioned, Mr. Fogle is the director of audit/assurance/financial reporting for the Firm and oversees a very significant audit practice. His forty years of audit and accounting experience provides the level of depth and experience that serves our clients very well at all levels of financial reporting.
Ronald L. Parker, Jr., CPA
Mr. Parker has a Bachelor’s degree from Duquesne University and obtained his certified public accounting certificate in 1986. He is a member of the American Institute of CPA’s, Pennsylvania Institute of CPA’s and is licensed to practice in Pennsylvania.
Prior to joining the Firm, Mr. Parker was a partner in a local CPA firm known as Quinn/Benz and brings over thirty-five years of diversified experience in the areas of audit, accounting, financial reporting, federal and multi-state tax and consulting areas to a wide variety of clients.
M. Kent Moorhead, II, CPA
Mr. Moorhead earned a Bachelor’s of Science Degree in Accounting from St. Francis University in Loretto, Pennsylvania. He obtained his Certified Public Accountant Certificate in 2000. He is a member of the American Institute of Certified Public Accountants, Pennsylvania Institute of Certified Public Accountants and is licensed to practice in the State of Pennsylvania.
Prior to joining the Firm, Mr. Moorhead gained extensive experience working at large local accounting firms in the Pittsburgh market. Most recently he was a partner of tax services in the Pittsburgh office of two national accounting firms.
With his twenty-five years of experience he is responsible for all aspects of tax compliance and consulting services. He specializes in tax research and compliance for multi-jurisdictional corporations, partnerships and individuals. He also has extensive experience in strategic tax planning related to mergers and acquisitions, state and local tax planning, cost segregation implementations and audit representation. He provides client services to various industries that include but are not limited to natural resources (oil & gas, timber), construction, real estate, transportation, manufacturing and professional services. His niche client profile consists of mid-market, closely held, family owned businesses in the tri-state area.
Mr. Moorhead has a long history of nurturing his client base as a trusted advisor while delivering excellent service to clients. He has always worked to produce innovative solutions which create value to his clients.
Marlene A. Knapp, CPA
Ms. Knapp is a Certified Public Accountant with over 35 years of experience working with individuals, as well as small businesses assisting them with their accounting, auditing, consulting and tax planning. After graduating from Clarion University with a Bachelor of Science in Accounting and Mastering in Business Administration, she began her career with Carbis, Walker and Associates. Working exclusively in the field of public accountancy, she stepped into the role of Partner with a local CPA firm in 1985. Ms. Knapp is a member of the AICPA and PICPA.
Ms. Knapp, her husband Ron, and their two children are longtime residents of the South Hills area in Pittsburgh, PA.
Jonathan J. Unico, CPA
Upon graduating from the University of Maryland with a Bachelor of Science Degree in Accounting in 1995, Mr. Unico joined a national public accounting firm, where he performed accounting and auditing services for a broad client base consisting of labor unions, employee benefit plans, not-for-profit organizations, and public enterprises. He has been working for local CPA firms in the Pittsburgh region since 1996.
Mr. Unico focuses on providing accounting, auditing, attestation, consulting, and tax services for private businesses, not-for-profit organizations, employee benefit plans, local governments, and individuals. He specializes in Title IV compliance auditing of the Federal Student Financial Assistance Programs administered by our post-secondary education clients. He also co-administers the firm’s system of quality control and serves as the firm's IT director. He is a member of the American and Pennsylvania Institutes of Certified Public Accountants and has been a CPA since 2000.